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Are your servers "Order Takers?” Or are they "Sales Stars?”


When training a new server, do you focus on service?

A well-trained service staff is critical to success. But restaurateur Roger Beaudoin insists that sales training is equally important. So when he couldn’t find a server & sales training program that he--and his servers--liked, he developed his own. The $ales $tars Program is an online server training system that increases check averages, tips, sales and profits, while providing superior service to guests.


"$ales $tars conditions staff to recognize opportunity at every table, educate and inform guests about what’s truly unique or special about your restaurant and make profitable suggestions that guests want to know about,” he said. And, at only $97 for a one-year subscription with unlimited access, it can pay for itself in just one table turn.


The program includes a series of three training modules, each only about 20 minutes in length that can be viewed individually or at once. A fourth Bonus Module presents a series of 20 proven training exercises, team building contests and incentives. Beaudoin credits the program (which he uses regularly in pre-shift meetings and monthly training sessions) with helping his seasonal restaurant ring up $1.1 million in just 4 months each year.


Matt Wolf, owner-operator of Maine’s Myst restaurant says $ales $tars works. "It sends a clear and meaningful message that every owner, manager and staffer can relate to: MONEY! When you can show a server or bartender a proven formula to easily increase their personal income by enhancing the guest service experience, I guarantee they will listen.”


His time serving on the Board of Directors of the Maine Restaurant Association (MRA) has helped Beaudoin develop a program that works for restaurants in every segment, from casual to fine dining and everything in between. Through the MRA he’s also become a fan of the ProStart®program. To show his support of New York’s ProStart program, a portion of every $ales $tar subscription will be donated to the NY ProStart program.


With support from the Western New York Chapter and the National Restaurant Association Educational Foundation, year-long subscriptions to $ales $tars have been provided to every New York ProStart school.

"Completing this program will give New York ProStart students additional skills and open more doors for them,” explained NYS Restaurant Association Educational Foundation’s Education Coordinator Elizabeth Soscia, whose own background includes server positions in well-known Albany restaurants.

Students who complete the program will receive a "$ales $tars” credential employers should ask for when evaluating applicants.


"Combined with the ProStart Certificate of Achievement, ServSafe® certification, and the Qualters Technical Skills Assessment certificate, these students can document a full range of skills that will make them sought-after employees,” she said.

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