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4 Smart Tips to Bring Back Customers

Wednesday, November 04, 2015  
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4 Smart Tips to Bring Back Customers

By Katja Dehn, November 4, 2015

Customers who come in once are great. Customers who come in twice are amazing. But customers who keep coming back are worth gold. Returning customers are going to spend up to 67% more than new customers which is why it’s a good idea to build a solid and regular customer base. In the following, you’ll get 4 very simple tips to do just that through excellent customer service incentives.

 

1) Offer rewards

One way to invite your guests back into your restaurant is to offer them something for free. You could use a reward system, including a card that you can punch each time they buy a coffee, a sandwich or a dessert. The "buy 9 get no. 10 for free" is a clever way of letting your customers think they get something for nothing when in fact the cost of you giving them the last item "for free" is peanuts compared to what they have already spent in your restaurant. But that's not important - a reward will make them feel valued and that will make them come back. It might even create a buzz which will attract even more people to your restaurant.

 

2) Ask for feedback

Another way of making your customers feel appreciated is by asking for their feedback. "What did you think of the steak?", "Which of the dessert did you like best?", "What do you think of our new chairs - are they comfortable?", "Was the service OK tonight? Anything you need us to do differently?"

Your guests will feel like they have contributed to your restaurant, and when they feel they have a special connection to a place, they will return to it.

Read more: Top 7 tips to perfect customer satisfaction in your restaurant

 

3) Use locally produced food

Your local customers love eating food coming from the community. It gives them a feeling of supporting and contributing to the local labor market. So, by using locally produced ingredients will give you a great reputation and customers will come back to support the good cause.

A good way of letting your customers know that you only use meat from the local butcher's is to simply tell them: "Today's special is a juicy steak bought from Dean's butcher shop right around the corner" or "The ice cream is home-made, based on milk from Henry and Daisy's farm."

 

4) Talk to your community on social

Posting on social media is a great way to create a relationship between you and your customers. On Facebook, Twitter, Pinterest or Instagram, you can inform your customers about up-coming events, discounts, dinner deals, and you can share pictures from the restaurant - both behind the scenes and in action. By being present online, your customers can get to know you and your restaurant and are therefore much more likely to come back.

 

Read more: Check out this guide and see how easy it is to market your restaurant on social media

These are just four simple, but still very important ways of capturing your guests' interest. If you want to get more tips, don’t forget to download your copy of the free Customer Service Guide right here.

 

For more tips, please visit the Planday Blog


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