How You Can Be a Social Media Ninja
Thursday, May 29, 2014
Representatives from the NYS Restaurant Association had the
opportunity to get a taste of the true powers of the one they call The Small Biz Lady, Ms. Melinda Emerson at a Small Biz Summit hosted by Como during National Small Business week in
mid-May. She told her tale of having a successful job, to no longer having
that successful job, to creating her own business and then ultimately teaching
others how to achieve the same success using the same social media tools she
had mastered herself. She is a consultant, guest speaker, author, blogger, NY
Times contributor and all-out social media ninja. She is all over the internet
and that, she credits, to hard work and constant ways she is able to create new
She admitted that on Twitter alone she tweets everyday with
one informational tweet, one tweet that answers a question, one that shares
another source and one that is personal from her life. It’s a lot, but for her
business that is what has made her a success. She was faced with a crowd of wide
eyes and blank stares. The crowd let out a universal sigh of relief when she
told them that they would not have to be as busy as she is, they merely have to
do enough to meet the needs of their own business.
There was a lot to cover and she was able to communicate
basic, yet extremely valuable information that will garner any small business
positive results. Here are a few of her words of wisdom:
- Grow your website:
Branding is everything. Make sure that your message is clear and it is easy to
find your contact information.
- If It’s Broke, Fix It:
Your goal is to grow your business and gain more customer loyalty, if your
various platforms are not doing that for you, don’t be afraid to change your
- Be A “Brand in Demand”:
Know what sets you apart and what is at your establishment that no one can get
anywhere else and advertise that expertise.
Blogging requires a lot of content and regular updating. Before starting a blog
get used to creating content and have a lot prepared so when the time comes you
have a lot of posts to choose from.
- Answer Questions:
Be open to suggestions or questions and respond to them. It not only will build
stronger relationships with your customers but may offer new ideas for your
- Know the six C’s:
Connect with your audience.
Communicate valuable information.
Compelling content that pulls the reader in will keep them coming back.
Content is king, always generate more and more.
Consistent branding and posting on a regular basis increases return readers.
Community is your resource for success and focusing on building this group will
help spread your message.
Commerce. Learn the best ways to leverage your social media to sell your
product and make more money!
Learn more about The
Small Biz Lady, Melinda Emerson and get great tips from the expert at http://succeedasyourownboss.com/ or follow her on twitter at @SmallBizLady.