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How You Can Be a Social Media Ninja

Thursday, May 29, 2014  
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Representatives from the NYS Restaurant Association had the opportunity to get a taste of the true powers of the one they call The Small Biz Lady, Ms. Melinda Emerson at a Small Biz Summit hosted by Como during National Small Business week in mid-May. She told her tale of having a successful job, to no longer having that successful job, to creating her own business and then ultimately teaching others how to achieve the same success using the same social media tools she had mastered herself. She is a consultant, guest speaker, author, blogger, NY Times contributor and all-out social media ninja. She is all over the internet and that, she credits, to hard work and constant ways she is able to create new content.

She admitted that on Twitter alone she tweets everyday with one informational tweet, one tweet that answers a question, one that shares another source and one that is personal from her life. It’s a lot, but for her business that is what has made her a success. She was faced with a crowd of wide eyes and blank stares. The crowd let out a universal sigh of relief when she told them that they would not have to be as busy as she is, they merely have to do enough to meet the needs of their own business.

There was a lot to cover and she was able to communicate basic, yet extremely valuable information that will garner any small business positive results. Here are a few of her words of wisdom:
  • Grow your website:
    Branding is everything. Make sure that your message is clear and it is easy to find your contact information.
  • If It’s Broke, Fix It:
    Your goal is to grow your business and gain more customer loyalty, if your various platforms are not doing that for you, don’t be afraid to change your strategy.
  • Be A “Brand in Demand”:
    Know what sets you apart and what is at your establishment that no one can get anywhere else and advertise that expertise.
  • Blogging:
    Blogging requires a lot of content and regular updating. Before starting a blog get used to creating content and have a lot prepared so when the time comes you have a lot of posts to choose from.
  • Answer Questions:
    Be open to suggestions or questions and respond to them. It not only will build stronger relationships with your customers but may offer new ideas for your business.
  • Know the six C’s:
    Connect with your audience.
    Communicate valuable information.
    Compelling content that pulls the reader in will keep them coming back.
    Content is king, always generate more and more.
    Consistent branding and posting on a regular basis increases return readers.
    Community is your resource for success and focusing on building this group will help spread your message.
    Commerce. Learn the best ways to leverage your social media to sell your product and make more money!

Learn more about The Small Biz Lady, Melinda Emerson and get great tips from the expert at or follow her on twitter at @SmallBizLady.

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