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News & Press: Insider Tips & Best Practices

Top 5 Reasons Why Restaurants Need Video

Thursday, April 24, 2014  
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You have a website. A Facebook page. And maybe even a Twitter handle. But so do many others. How can your restaurant stand out and attract more business? Just add video. With millions of Americans watching and sharing videos online and via mobile daily, having a video for your business is now more important than ever.

 Here are five top reasons why:
  1. Search Engines Love Video
    Boost your SEO with good quality video. Research shows it increases search engine traffic by 157% and makes your site 53% more likely to show up on the first page of Google.

  2. Makes Marketing Super Sticky
    Studies show that having video on your landing page keeps visitors on your site at least two minutes longer. It increases email click through rates by 3x. People are more likely to share video on social media than text updates. There are more than 2 billion video views per month on Facebook. Over a million videos a day get shared on Twitter. And products presented as video are 95% more likely to be purchased.

  3. Because Who Has Time?
    Website visitors have become viewers and would rather watch a video short than read text heavy pages. Information retained in one minute of video is equal to 1.8 million written words. Now how long would it take to read that many words? It’s no wonder why video generates a 7X higher response rate than text.

  4. It’s A Mobile World Let’s Face it.
    Most people can’t live without their smart phones. We use it for just about everything. Including viewing videos. Did you know there are 88 million mobile video viewers today and growing? And 92% of them share videos with others. Video is in the palm of everyone’s hands.

  5. Customers Crave It
    89 million Americans will watch 1.2 billion videos today. Why? Because video has the power to emotionally connect and engage like no other medium. It moves viewers to take action. Like visit your website. Share it with friends. Save it as a favorite. Your customers are hungry for video. Give them what they crave.
These are just a few compelling reasons why video is a powerful marketing must-have. Don’t miss out on the opportunity to attract new customers.

Want to see some more examples? Click here 

This article was submitted as part of our Industry Insider program. Learn more >>

By Micki Pagano, Creative Director & Co-Founder of Branding Shorts. 

Branding Shorts is a video production company that creates powerful, award-winning video content for the foodservice industry. For more info, contact or visit

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