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ICRAVE is a New York based innovation and design studio that builds environments, curates experiences, and develops ideas for the brave.
Known for creative, high-energy environments that actively engage visitors, ICRAVE has mastered the art of experience design, melding operational, digital, and physical elements across a spectrum of diverse spaces.
Helmed by Lionel Ohayon since 2002, ICRAVE has designed award-winning hospitality, airport, development, and healthcare projects, partnering with high profile brands such as W Hotels, MGM, Disney Dream, Hilton, Memorial Sloan Kettering, Summit Series, and OTG. Spanning a number of industries, ICRAVE’s notable projects include Le District, LaGuardia’s Delta Terminal C & D, The Summit at Powder Mountain, STK Restaurants, Provocateur, and more.
With expertise in design, strategy, and lighting, ICRAVE is credited with reinventing the modern day airport experience, reimagining cancer care, and transforming New York’s Meatpacking District through creating some of the most iconic nightlife of the last decade.