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Presented by Food+Tech Connect: The Power of Brand: Growing your Restaurant
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When: Tuesday, November 18
10:00 AM - 5:30 PM
Where: TBD
New York, New York 
United States

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Most restaurants view brand development as a luxury, but now it doesn’t have to be. Your brand is your business's competitive advantage. It’s what sets you apart and allows you to capture the hearts and minds of guests, talent, investors and the media.


Whether starting, growing or scaling a restaurant business, attendees of this first-of-its-kind workshop will learn how to use brand as a business tool to strengthen operations, culture and marketing. You will get insider tips and tools for developing a brand framework to drive smarter, faster business decision-making, like whether to open a new restaurant, publish a cookbook or pursue licensing opportunities.

The day will culminate with an intimate conversation with industry heavyweights, including Danny Meyer, Founder and CEO of Union Square Hospitality Group, Richard Coraine, Senior Managing Partner, Business Development and Consulting at Union Square Hospitality Group and other special guests. 


  • Learn about using brand as business tool to strengthen your operations, culture and marketing
  • Use brand as a lens for making critical business decisions
  • Work through brand development exercises 
  • Understand the difference between growth and scale
  • Get tips for activating the opportunities presented by building a strong brand.


Register now >>

Use promo code "POB50offPROmo" to get $50 off!


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