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Today’s journalist is as likely to be an independent food blogger as a major media outlet… a local mom or an international traveler. Reaching the press and breaking through the clutter has become more complicated and confusing than ever.
In this practical, fun workshop you’ll learn:
- How to find the right media people
- How to write the perfect pitch
- How to prevent “post-PR depression” and deal with bad reviews
The session will be interactive and one lucky participant will win a free pitch and a list of 10 media contacts. **Limited to restaurants and food companies; other marketing/PR firms do not qualify.
Who should attend this seminar?
Restaurant owners and managers or marketing, communications, and PR professionals working in-house for a restaurant or restaurant group that is interested in learning more about how to get press coverage in traditional and digital media.
Presenter: Nancy A. Shenker, Founder & CEO of theONswitch
Nancy A. Shenker is the Founder & CEO of theONswitch marketing, a company that specializes in growing companies through innovative strategies (both digital and conventional). theONswitch has worked with restaurants, food service businesses, and many other industries, creating "tipping point moments" for its clients. Prior to starting her business in 2003, Nancy worked for major brand companies, including MasterCard International, Citibank, and Reed Exhibitions. Nancy also blogs for the Huffington Post and is the author of "Don't Hook Up with the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings." She is a graduate of the University of Michigan and New York University.
theONswitch creates "WOW" moments for companies of all sizes, using the best of conventional and digital techniques. Its clients have been featured in both national and local media outlets. To learn more visit theonswitch.com.
Thank you to our sponsors for supporting this event!
TradingTable is an innovative new online ordering platform and marketplace that brings together operators, distributors and manufacturers via one portal to streamline and optimize buying and selling. No matter what side of the table you’re on, TradingTable lets you easily and efficiently share and receive information – purchase order, trends, product details, market insights – to ensure everyone’s business runs better. With TradingTable, you harness the power of technology to enhance the relationships you have today, while creating new ways to expand your business tomorrow. To learn more visit tradingtable.com.
Soul Cachaca The Spirit of Brazil. Soul is a superior artisan Cachaca that has a profile on the nose of a fine tequila, the taste of natural fresh cane, and the smoothness of a luxury vodka. To learn more visit thecachaca.com.
specializes in Business Intelligence and enables guest recovery. iTrueReview offers a platform that is patent pending and only enables guests to share their experience while they are still inside the business. It assists business with capturing real time feedback, helps business exceed guest experiences, enhances waitstaff effectiveness, helps build a client database, increases return visits and assists business with guest recovery. iTrueReview is business intelligence with the touch of a finger. To learn more visit iTrueReview.biz
Fishbowl is dedicated to helping restaurants reach their guests across the digital landscape. Their services for email marketing, social media, and reputation management have been vetted and approved as an endorsed provider by the NYS Restaurant Association. To learn more visit fishbowl.com/newyork.
Brooklyn Plantology is NYC’s largest seasonal garden retailer/wholesaler for interior and exterior plants as well as décor and supplies. To learn more visit brooklynplantology.com.
If interested in sponsoring this event or future events, please contact our events team at firstname.lastname@example.org or 212.398.9160. Thank you!