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Presented by Business Development Institutue: Food, Beverage & Hospitality Social Media Summit
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Presented by Business Development Institutue: Food, Beverage & Hospitality Social Media Summit

9/17/2014
When: Wednesday, September 17
8:00 AM - 1:00 PM
Where: The Graduate Center of The City University of NY
365 Fifth Avenue
New York, New York  10016
United States

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The use of social, digital and mobile marketing channels continues to gain ground, being increasingly utilized by food, beverage, and hospitality companies to reach larger audiences, engage consumers, and leverage real-time information on what moves and influences their customers. Social data can be used as a resource to understand customer demands, demographics, and preferences and then adapt as needed. 


This summit will demonstrate how leading food, beverage, and hospitality organizations are harnessing social media platforms to build their brand and engage their audiences. We will answer the following questions:

  • How do you use social listening to identify new opportunities to attract customers and what are the leading tools to do so?
  • How do you engage customers in a real time multi-screen mobile environment?
  • What are the leading case studies about how brands are using location based marketing including check-ins and geo-targeting?
  • How do you ignite dialogue and keep influencers engaged?
  • What types of contests or giveaways work best for your brand or product?
  • Which social media platforms work best for your brand or product?
  • How do you optimize the use of trending hashtags?
  • How do you respond to negative reviews to positively impact your reputation?


Visit the Event Page to register! Did you know that NYS Restaurant Association Members receive an exclusive discount? Click here to get your discount code!

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