Summary: A comprehensive learning event designed to equip operators with the Cultural Intelligence knowledge, skills and insights to improve business results with diverse teams.
- Multi-unit Managers, Directors of Operations, Vice Presidents of Operations
- Talent Acquisition Professionals, Hiring Managers, Human Resource Executives
- Franchisees, Training Managers, anyone managing multicultural teams
- Business Development, Diversity & Inclusion, and Employee Resource Group Leaders
Conference Format: Two Days, One Night
- Wednesday, June 25, 2014 General Session 2 – 5pm
- Welcome Reception 5- 6:30pm
- Thursday, June 26, 2014 General Session 8am – 3pm
MFHA Original Research: “MFHA’s 2014 Website Cultural Inclusiveness Assessment”
Results from a comprehensive research project conducted for MFHA by Dr. Maria Dixon, Associate Professor at Southern Methodist University will be released. The websites of Nation’s Restaurant News’s Top 100 Companies and the Ten Largest Lodging Companies were reviewed and issued a letter grade (A – F) based upon how “culturally inclusive” they are. The top ranking websites will be featured and key trends and opportunities will be discussed.
General Session #1: “Brand Your Company to Attract Top Multicultural Talent”
Former Coca-Cola marketing executive Darryl Cobbin will leverage the MFHA Website Cultural Inclusiveness Assessment, to highlight the importance of building “cultural authenticity” into your brand to be more relevant to top multicultural talent. “A new MFHA Guide to Attracting & Retaining a Multicultural Workforce in the 21st Century “will also be released for all attendees.
General Session #2: “Effectively Engaging Today’s Multicultural Workforce”
Operator best practices for engagement and development of Asian, Black, and Hispanic talent to increase sales, reduce costs and enhance your brand will be shared by successful minority operators. Franchisees from top brands will share insights, coaching tips and mistakes to avoid based on their years of experience working in culturally rich environments.
General Session #3: “Career Enhancement for People of Color”
Julie Baskin Brooks, Director, Talent Management, Inclusion & Engagement, Sysco Corporation will lead this session where high potential multicultural talent will learn the “dos and don’ts” of corporate life and how they can better manage their careers.
General Session #4: “Selling & Serving Multicultural Customers Effectively”
Upselling and serving Blacks and Latinos in restaurants, foodservice and hotel settings is both an art and a science. This session will share cultural perspectives on service and how they can be leveraged to increase sales and reduce customer service complaints. Operators and cultural experts will share insights, preferences, and pet-peeves of multicultural guests.Click here to register.